“The E.V. market has hit an inflection point,” Randy Parker, chief executive of Hyundai Motor America, told The New York Times recently. “The early adopters have come. They’ve got their cars. Now you’re starting to see us transition to a mass market.”
His words appeared in a front-page story, which began with this quote from Alex Lawrence, a dealer in Salt Lake City who specializes in used electric cars: “We’re seeing younger people. We are seeing more blue-collar and entry-level white-collar people. The purchase price of the car has suddenly become in reach.”
Americans bought a record 1.2 million EVs in 2023, according to Cox Automotive's Kelley Blue Book. That's equivalent to 7.6 percent of the total U.S. new-vehicle market, up from 5.9 percent in 2022.
Cox predicts that EVs will account for 10 percent by the end of 2024. “Throw in hybrids and plug-in hybrids,” Axios’ Joann Muller reported, and Cox says "electrified" vehicles could comprise almost 24 percent of new car sales by then.
Prices are falling because of increased competition, lower raw-material costs and more efficient manufacturing, The New York Times’ Jack Ewing wrote. Federal tax credits of up to $7,500 for new electric cars, often augmented by thousands of dollars in state incentives, push prices even lower.
The price of electric cars is plummeting so fast that they’re now almost as cheap as gas-powered cars, The Washington Post’s Nicolas Rivero reported. “Since EVs first hit the market, car buyers have had to pay a steep premium if they wanted a car that ran on batteries instead of a gas engine. Two years ago, they would have paid about $17,000 more on average for a new electric car than for a new gas-powered car. But that gap has been rapidly closing, shrinking to $5,000 last month, according to data from Cox Automotive.”
The long-term trend toward cheaper electric cars is due mainly to falling battery prices. Batteries are nearly 90 percent cheaper today than they were in 2008, according to the U.S. Energy Department.
Tesla, Ford, General Motors and Stellantis, the owner of Jeep, and other carmakers have announced plans for electric vehicles that would sell new for as little as $25,000.
But what if President Biden, who has championed the transition to EVs, loses in November? Will EVs lose, too? “There may be some hiccups in the exact pace and scale of E.V. sales if there are major policy changes, but I wouldn’t expect the E.V. market to flatline,” said Peter Slowik, who leads research on passenger cars at the International Council on Clean Transportation, a research organization. “Most automakers,” he explained to Ewing, “are committed to an all-electric future, and many are planning on a timeline that goes far beyond the next administration.”
Slowik’s group estimates that cars and sport-utility vehicles capable of traveling 400 miles on a full battery will cost less than cars with internal combustion engines in 2030, even before taking into account government subsidies.
Those calculations do not take into account lower fuel and maintenance costs that strengthen the financial argument for electric vehicles. Electricity is almost always cheaper per mile than gasoline, and battery-powered vehicles don’t need oil changes, engine air filters or spark plugs. For people who drive a lot, electric cars may already be a better deal. At the same time, some automakers are offering strong discounts on E.V. models as an enticement for buyers.
By next year, there will be more than 100 fully electric models for sale in the United States, according to Cars.com, an online sales platform, double the number available last year. “We’re at the point now where anybody that wants an E.V. for a price point can actually get an E.V.,” said Rebecca Lindland, senior director of industry data at Cars Commerce, which operates Cars.com.